Performance Improvement…

Developed and implemented cost-effective and high-impact improvements to Delta customer experience, boosting J.D. Power ranking, while reducing cost.

Helped Home Depot make strategic decision to invest $2 billion in stores, increase store staffing levels, improve customer experience and enhance service incentives. The company’s share price advanced 45% over the next five years, compared with a 5% loss for the S&P 500 index.

Improved Wal-Mart International finance group efficiency and effectiveness, substantially improving employee engagement scores.


Developed go-to-market plan for new NCR platform which connected third party loyalty, promotions and delivery apps to leading point of sale system.

Improved UPS capital allocation process to increase innovation speed and agility.

Launched Equifax internal startup, establishing data-driven digital marketing business.


Advised PSCU on how to transform their business to be a digital-first, comprehensive provider of services to credit unions.

Put furniture and fixtures manufacturer on a path for transformation. Client doubled revenues over two and half year time frame, and substantially increased profit margins.

Advised Radiant Systems, a $150 M software/systems provider, on strategy. Client narrowed focus to only the most attractive markets, divesting a business unit.


Expanded Fiserv brand into new markets and applications. Defined product offerings, developed product positioning.

Identified and evaluated acquisition targets for financial data and services provider.

Recommended growth strategies for GeoFields, a geographic information systems firm, aiding 400% revenue growth.

Profit Improvement…

Developed strategy for Canadian forest products company, increasing EBITDA by over $100 million.

Improved Acuity Brands Lighting pricing, project management and service, and instituted changes in sales compensation, hiring and succession planning. As a result, client margins increased 23%.

Achieved 8% specialty chemicals profit improvement by growing expanding target markets, improving compensation plans, streamlining distribution, and adding sales force automation. Improved sales force retention and productivity.


Led senior executive team of $1 billion recycled paperboard and packaging company in developing integrated plan. Client divested businesses where they could not achieve a competitive advantage, and focused on becoming a leader in selected markets.

Led process to define enterprise analytics strategy for $100B healthcare distributor.

Developed strategy for UPS business technology solutions product portfolio, prioritizing product features and recommending pricing approach.

Amanda and her team understand the importance of engaging team members and key stakeholders at the outset of any project…Client team members feel valued. As a result, Setili & Associates can ask the tough questions and push the envelope in a healthy and positive way.

Robyn Klein

General Manager, International & Premium Products

Delta Air Lines

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