I help senior leaders see clearly and move forward.

That’s it, really. The industries change. The problems change. The companies range from startups to Fortune 50s. But after decades of working with CEOs and their teams, the core of what I do has stayed remarkably consistent — walk into a complex situation, ask the questions others aren’t asking, and help smart people cut through the noise to find a path they can enthusiastically commit to.

I didn’t plan this career. I followed curiosity. I said yes to problems that didn’t have obvious solutions. Living and working in Asia reshaped how I think about organizations, culture, and the assumptions we don’t even know we’re making. And somewhere along the way I discovered that the thing I’m best at isn’t any particular industry or methodology — it’s helping people think.

The engagements I’m proudest of aren’t always the biggest or most prestigious. They’re the ones where something genuinely changed. Where a team learned to tell each other the truth. Where a leader grew into a version of themselves they didn’t know was possible. Where a company made a hard decision clearly and confidently, instead of circling it for months.

I bring analytical rigor to problems that others treat as purely intuitive, and human insight to problems that others treat as purely analytical. That combination is rarer than it should be.

The work requires genuine presence and trust — which is why I keep my client list deliberately small.

If you’re a senior leader navigating something hard — a strategic inflection point, a team that’s stuck, a decision that keeps getting postponed — I’d love to talk.

My Bio:

Amanda Setili is president of her own strategy consulting firm. An internationally acclaimed expert on strategic agility®, she gives her clients—including Cardinal Health, Coca-Cola, Delta Air Lines, The Home Depot, UPS and Walmart—unbiased and laser-clear advice on how to respond quickly and intelligently to a changing marketplace.

Setili has advised organizations in industries as diverse as consumer and industrial products, financial services, technology, non-profit, and retail. Her work has taken her throughout North America, Europe and Asia.

Before starting her own firm, she consulted for McKinsey & Company, where she planted seeds that became the firm’s Kuala Lumpur office, served as chief operating officer of Malaysia’s leading Internet services company, and developed products and optimized manufacturing operations for Kimberly-Clark.

Setili is author of Fearless Growth: The New Rules to Stay Competitive, Foster Innovation, and Dominate Your Markets(Career Press, 2017) and The Agility Advantage, How to Identify and Act On Opportunities in a Fast-Changing World (Jossey-Bass, 2014).

An accomplished executive coach, Setili is a member of Marshall Goldsmith’s 100 Coaches and is certified his Stakeholder Centered Coaching® process.

Setili served as an adjunct professor at Emory’s Goizueta Business School. She earned her MBA, with distinction, from the Harvard Business School and her degree in chemical engineering from Vanderbilt. She is past president and board chair of the Harvard Business School Club of Atlanta.