Businesses that are willing to take on more risk and operate in uncertain environments can win a competitive advantage over those that are not.

I recently worked with a large, successful company whose growth had slowed. They needed new ideas—and not just any ideas, but big ideas: new growth trajectories that would generate at least a [...]

When I was sixteen, I went on a 2-week horseback trip in the Bighorn mountains of Wyoming. Each morning, we were given the coordinates of the location where we would camp that night, then turned [...]

Not long ago, I stood on a pier near Cape Canaveral, Florida and watched a SpaceX rocket launch. People were wearing SpaceX t-shirts and talking excitedly. SpaceX has brought the thrill back into [...]