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When I was sixteen, I went on a 2-week horseback trip in the Bighorn mountains of Wyoming. Each morning, we were given the coordinates of the location where we would camp that night, then turned [...]

Have you ever invested great time and expense in developing and launching a new product or service, only to see revenues fall far short of expectations? We think we’re delivering exactly what the [...]

In the past few years, Cisco, Coca-Cola, GE, IBM, MasterCard and other large companies have begun to launch “internal startups”—teams of employees who are sheltered from corporate rules and [...]

When you deal with the same types of customers, buying the same products and using them the same way, every day, it’s easy to be lulled into a smug confidence that you know everything you [...]

One Monday in 2013, my husband and I spent the night in our car. Shortly after midnight, on our way home from playing hockey (this is a new sport for us, and great fun), we were amazed to [...]

When you want to gain insight into emerging customer needs and behaviors, the first solution you might think of is market research. But research can be costly, and it can take weeks to implement [...]

Are you struggling to make your company more agile? In my work with organizations in virtually every industry, I find that business agility – the ability to spot and capitalize on new [...]

I recently met with the leaders of a highly successful company. Sales growth, which had been strong for years, was headed into negative territory. They were desperate to find the next “big idea” [...]

Not long ago, I stood on a pier near Cape Canaveral, Florida and watched a SpaceX rocket launch. People were wearing SpaceX t-shirts and talking excitedly. SpaceX has brought the thrill back into [...]

I recently met with the leaders of a highly successful company. Sales growth, which had been strong for years, was headed into negative territory. They were desperate to find the next “big idea” [...]