Unshackle Your Team’s Creativity
Have you ever wished for more input, insights, and ideas from the employees on your team? Especially when our businesses are not performing as well as we’d like, we really need our teammates’ [...]
Think Like an Explorer
When I was sixteen, I went on a 2-week horseback trip in the Bighorn mountains of Wyoming. Each morning, we were given the coordinates of the location where we would camp that night, then turned [...]
5 Ways to Gain Extraordinary Customer Insight
Have you ever invested great time and expense in developing and launching a new product or service, only to see revenues fall far short of expectations? We think we’re delivering exactly what the [...]
Growth and Profitability from Outlier Customers
When you deal with the same types of customers, buying the same products and using them the same way, every day, it’s easy to be lulled into a smug confidence that you know everything you [...]
Be Prepared and Take Action Quickly!
One Monday in 2013, my husband and I spent the night in our car. Shortly after midnight, on our way home from playing hockey (this is a new sport for us, and great fun), we were amazed to [...]
How to Learn More About Your Customers
When you want to gain insight into emerging customer needs and behaviors, the first solution you might think of is market research. But research can be costly, and it can take weeks to implement [...]
Six Obstacles That Stop Agility In Its Tracks
Are you struggling to make your company more agile? In my work with organizations in virtually every industry, I find that business agility – the ability to spot and capitalize on new [...]
Want to be more agile? Give me the data now!
What’s the best way to use customer data to enhance your company’s agility? Many companies are pursuing sophisticated data analytics to quantify customer opinions, tailor offers, optimize [...]
