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I recently met with the leaders of a highly successful company. Sales growth, which had been strong for years, was headed into negative territory. They were desperate to find the next “big idea” [...]

Not long ago, I stood on a pier near Cape Canaveral, Florida and watched a SpaceX rocket launch. People were wearing SpaceX t-shirts and talking excitedly. SpaceX has brought the thrill back into [...]

When you want to gain insight into emerging customer needs and behaviors, the first solution you might think of is market research. But research can be costly, and it can take weeks to implement [...]

What’s the best way to use customer data to enhance your company’s agility? Many companies are pursuing sophisticated data analytics to quantify customer opinions, tailor offers, optimize [...]