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  • About My Work
    • About
    • Quick Examples
    • Services
  • Clients & Results
    • Testimonials
    • Clients
    • Case Studies
  • Books
    • Fearless Growth
    • The Agility Advantage
  • Insights & Events
    • Blog
    • Events
    • Podcast
    • In the News
    • TV & Video
    • Interviews with Amanda
  • Contact
 How to Make a Transformational Goal Believable
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By Amanda Setili
In How-to's
Posted July 6, 2024

How to Make a Transformational Goal Believable

“We will completely transform the way we {insert sweeping phrase that describes a huge part of your business},”

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 Has a disruptor entered your market? Turn this into good news.
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By Amanda Setili
In How-to's
Posted July 26, 2018

Has a disruptor entered your market? Turn this into good news.

 In nearly every industry, companies are confronting new types of competition. The leaders I talk too are worried about new technologies. They’re worried about new competitors, and the new [...]

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 Avoid Plateaus to Keep Your Competitive Edge
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By Amanda Setili
In Articles, How-to's
Posted September 22, 2017

Avoid Plateaus to Keep Your Competitive Edge

When you’ve just been through a period of intense change or innovation, it’s tempting to take a breather. Our instinct is to let things settle into a steady state. We reach a plateau of learning [...]

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 Get Inside Your Competitor’s Head, and Win
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By Amanda Setili
In Articles, Case Studies, How-to's
Posted September 4, 2017

Get Inside Your Competitor’s Head, and Win

No matter what business you’re in, and whether the business outlook is bleak or robust, one thing is certain: the success or failure of your strategy hinges on what your competitors choose to [...]

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 Expect friction, pick customers wisely and recognize small wins on the road to new capabilities
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By Amanda Setili
In How-to's
Posted June 26, 2015

Expect friction, pick customers wisely and recognize small wins on the road to new capabilities

When I first tried kite boarding in January, I wasn’t a particularly fast learner. My enthusiasm and persistence, however, were off the charts. Wild crashes and being dragged through the water, [...]

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