Articles

When you want to gain insight into emerging customer needs and behaviors, the first solution you might think of is market research. But research can be costly, and it can take weeks to implement [...]

Every industry undergoes change. The players who devise a different and better way of capitalizing on these changes are the ones that emerge as winners. Few arenas have experienced more change in [...]

What’s the best way to use customer data to enhance your company’s agility? Many companies are pursuing sophisticated data analytics to quantify customer opinions, tailor offers, optimize [...]

Are you making money the same way now as you were five years ago? Have some of your prior revenue sources disappeared? Have you created new revenue sources—new products, services, customers or [...]

It “was a pretty controversial strategy internally” said Facebook CEO Mark Zuckerberg about his company’s strategy of selling fewer ads, but it’s paid off. According to AdAge, Google, [...]

When a client recently asked me to conduct a bench-marking study of companies in his industry, I advised him it would be a waste of time and money. Why? Because he sought a breakthrough idea for [...]

Lisa Nirell, author of The Mindful Marketer, How To Stay Present and Profitable in a Data-Driven World, asked me recently what role patience, deep reflection and perseverance play in agility. I [...]

My husband, Rob, and I just returned from four days of kiteboarding in Cocoa Beach, Florida. Kiteboarding is a beautiful and fascinating sport, and learning to control the powerful kite to ride [...]

How can a company – especially a larger or more established company with established practices – learn to become more agile? The first step becoming more agile is determining in which parts [...]

When a company decides to connect with customers, what are the best questions to ask? What should they be on the lookout for to increase their agility? Look for changes that are occurring in your [...]