When you deal with the same types of customers, buying the same products and using them the same way, every day, it’s easy to be lulled into a smug confidence that you know everything you [...]

One Monday in 2013, my husband and I spent the night in our car. Shortly after midnight, on our way home from playing hockey (this is a new sport for us, and great fun), we were amazed to [...]

Do you wish your organization could move faster to take advantage of new opportunities in the market, or to avert emerging threats? Do you feel that you are missing, or seeing but ignoring, [...]

When you want to gain insight into emerging customer needs and behaviors, the first solution you might think of is market research. But research can be costly, and it can take weeks to implement [...]