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Pricing is one of the most important decisions you’ll make when introducing a new product or service. Whether you are selling mobile phone contracts, flying people from city to city, shipping [...]

Whether you are a technology provider, a professional services firm, or sell some other product or service, being viewed as a trusted advisor is key to winning the sale, earning a price premium, [...]

Question: Our company provides genuine “points of differentiation” in our value-added arsenal of products and services. Problem is, our end users view these services as a commodity. [...]